The Daily Bruin and Bruinwalk.com Referendum calls for a $3 student fee increase to keep UCLA's student-run professor review site and daily student newspaper alive for years to come. For decades, the Daily Bruin and its sister publications have relied on selling printed newspaper ads as our main source of income. But now – as readers increasingly use our services online, and print advertising can't support us anymore – UCLA's student-run media needs your vote to let us continue serving the campus.